Builder websites

Oikolauta is a made-up builder that I made a site for as a sample. The first screen is a house wrapped in site netting with the builder's banner across it, as on a real site. When you scroll, the netting drops and the finished house is left standing.

After that the page is plain and fast: what they build, the sites with their towns, the stages of a job and the quote request.

Before the sample I went through the front pages of 20 builders and renovation firms in Pirkanmaa, on a laptop and on a phone, as a customer sees them. I noted only what could be seen or measured. I don't name the firms: the point is what repeats.

• No finished job with its town18/20
• Claims such as “quality” and “reliable” instead of facts16/20
• No price, contract type or household tax credit13/20
• No named person to contact12/20
• A cookie notice covering 30 % of the screen or more11/20
• Stock photos or renders instead of their own work7/20
• The phone number can't be tapped to call5/20
• A front page over 5 MB4/20

Some examples: a phone link that dials Belgium because of a wrong country code. A button that calls a different number from the one on the page. A front page that loads 68 MB of images. A template's placeholder text left on the page. Many are a few minutes' fix that goes unnoticed, because people rarely open their own site on a phone the way a customer does.

Each of these was on one of the sites, but none had them all:

• Finished workWhat was done, where and when, like “House, 5 rooms and kitchen, Lempäälä, finished spring 2025”.
• A phone number that worksAt the top and on the first screen, and tapping it calls the right number.
• A personA name by the form: who answers and who the job is done with.
• Price and contractThe contract type, the household tax credit and at least a rough price.
• A quote form that asks the right thingsIs there a plot, are there drawings, when to start, with photos or drawings attached.
• Plain wordsWhat you build and in which towns.

A quote request form where customers can attach photos and drawings: €290. The requests come to your email.

A website is €1,000, and €1,290 with the quote request form. These are launch prices, valid until 31 December 2026. Upkeep is optional, €19/month.

Every price is on the prices page.